MELBOURNE, AUSTRALIA

Hey Lily PR

Jackie Hanafie is a seasoned PR consultant with one successful agency under her belt, Humankind Advisory, with high-profile NGO clientele ranging from United Nations, WorldVision, Oxfam, and more.

She’s now creating a second agency for Australian female entrepreneurs, and enlisted my help to discover competitor analysis & find brand personality insights and create an editable Webflow site based on those findings. The site isn’t live yet as the client’s currently setting up shop.

PROJECT SCOPE

Brand Positioning
Web Design
Webflow Development

PROJECT TIMELINE

November-December 2021 (6 weeks)

WEBSITE URL
‍‍
Currently unpublished

Week 1            Brand Positioning & Strategy
Week 2           Setting Brand Personality
Week 2           The Customer Journey
Week 3-4       Web Strategy & Layout Design
Week 5-6       Web Development & Results

BRAND POSITIONING & STRATEGY - WEEK 1

As part of the web strategy audit, a competitor analysis was done to place Hey Lily PR so that it’ll stand out amongst its competitors with similar services, market demographics & geographical location.

Censored for client's privacy reasons.

SETTING BRAND PERSONALITY- WEEK 2

To create a website that fits the client’s business and market, I established the brand personality & discovered what traits could make the client stand out amongst competitors.

Censored for client's privacy reasons.

THE CUSTOMER JOURNEY - WEEK 2

After establishing the website strategy, I mapped out the customer’s journey and built a web architecture that would fit the user experience best.

WEB STRATEGY & LAYOUT DESIGN - WEEK 3-4

Then, I designed layouts and creative concepts. After one round of revisions, we decided to go with the site’s current look: fun, vibrant, bold, feminine.

Left: A scrapped layout concept. Right: Snippet from a workshop where me & the client went through aesthetic preferences.

WEB DEVELOPMENT & RESULTS - WEEK 5-6

After 6 weeks of strategy, consultations, design and development, the result was a Webflow site for the client to inject their copywriting to. In addition, I also made a thorough 35-page editing guidebook for the client and their employees.Unfortunately, the site is currently not available for a visit yet as the client is still finalizing the business.

"My website was a large project which Daniel managed single-handedly including providing advice with clear rationale on the most efficient and useful options for my business.

During the time I’ve been working with Daniel, I’ve found him to be highly creative, personable, motivated and receptive to client feedback. His eye for detail, tenacity and perfectionism have meant that no idea has been left unexplored and the final product has exceeded my expectations."

JACKIE HANAFIE
Public Relations Expert & Agency Owner