Alyssa is a New York-based therapist offering a virtual practice for women’s therapy, niched in wellness. She inquired for a site that could sort out her information better, is professionally designed, and has a good flow for more client conversions, especially as she had done her old website through DIY.
Alyssa wanted a new, refreshed website that looks professional, modern and beautiful - as she had built her website herself and was unsure on how to optimize it.
Alyssa's market is modern, young professional women (based in New York City) in their 20s and early 30s - looking for a therapist or coach that specializes in self-love and body positivity.
I compiled on-brand imagery that showcases softness & femininity, I made her brand's green color more muted to showcase both elegance and trust - and used a thin, elegant Serif font to pair the brand well.
Alyssa wanted the website to look soft, approachable but modern and elegant at the same time.
After a week of strategy, setting design feel and creating the moodboard, I went ahead with designing & developing on the second week.
“He was not only a skilled designer, but he was also able to listen to my ideas and work collaboratively to translate my vision into a beautiful product.”